Archive for November 16th, 2016

Slot Machine positioning

Books have been written on this subject, and the bickering and ruckus about where the "hot" video slots are placed in a casino are still there – sixty yrs after slot machine games were first installed in gambling houses.

The quintessential rule is that the best slot machine games were placed just inside the main entryway of the casino; so that potential players going by would see real jackpot winners and be drawn to come unto the gaming floor and play. Our disposition is that this is definitely no longer true.

Many of the large casinos today are humongous complexes and you can no longer see inside from the sidewalk, so there’s no longer a reason to situate the ‘loose’ one armed bandits near any entrances.

Another traditional rule is that loose slots are installed on the major aisles in the casinos, again so that more fun seekers could see winning jackpots and be roused to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their philosophy about where to place the loose slots.